OUR STORY
Ana & Cha, the unique creation of a Parisian family business
It is in the heart of a family business specializing in jewelry since 1954 that Annaëlle and Charlotte have been evolving for several years. Based in the very center of the Parisian Marais, the house is historic and a pioneer in the market for precious costume jewelry. It designs, produces, and markets jewelry for big names while maintaining anonymity.
In June 2019, these two women, passionate about jewelry and in love with fashion and trends, are ready to take on an ambitious challenge: to appropriate the exceptional know-how of the house and create a brand that addresses all women, accessible to all budgets, without compromising the exceptional quality of the jewelry.
Following a "Little survey among friends...", launched during the summer of 2019 and conducted with 500 women of varied profiles, Annaëlle and Charlotte were able to better identify and understand your expectations regarding jewelry.
Shortly after, the first creations of the young brand come to life...
This is the beginning of Ana & Cha, the start of a crazy adventure that promises to be vibrant!
And today, the story continues by your side
Since the summer of 2020, Ana & Cha has been marketed at over 200 retailers across France and internationally. The brand now has more than 350 retailers.
A success that allowed us to launch our e-shop in July 2021, to be closer to you.
Annaëlle, Charlotte, Juliette, Cécile, Sanam, Romane, Lilas, Estelle-line… Today, it is an entire team of extraordinary women who daily animate the brand.
It is with this dream team, united around a single passion, that of jewelry, that we hope to continue this beautiful adventure by your side. By always offering you more gems with this dose of pep that resembles us!
The sparkling jewel of everyday life
Ana & Cha is the feel-good jewelry. The kind you never want to take off, for a more colorful, joyful, and sparkling everyday life!
We find ourselves wearing jewelry the way we want, the piece we love, the one we adore, getting tired of it only to rediscover it. Like a simple pleasure, to live life, the REAL life!
We thus revive our looks with tangy shades: the pink of quartz for the most dreamy, the aventurine green for the daring or the turquoise of amazonite for the most eccentric.
A lovely way to express unique styles and moods by mixing colors and shapes.
Our commitments
On October 20th, we laced up our sneakers and took part in the 27th edition of the Course des Parisiennes , a 100% female sporting and charitable event!
15 motivated participants in the Ana&Cha team
7km race in the heart of Paris
A great cause supported: Sport in the City
And of course… our favorite jewelry is always with us!
A moment filled with energy, sharing and good humor, reflecting the values of Ana&Cha.
